Marketing design system

Marketing design system is used for SurveyMonkey's Marketing web ecosystem, allowing teams to create a positive and unified brand experience while connecting the recognized SurveyMonkey brand to global web pages.

I proposed the system and worked with engineering to consolidate scattered design patterns, connecting the newly established Momentive brand to global web experiences. I built the design core and component library; engineering published the guides and documentation, and the CMS manager applied components.

I set up design-system office hours and weekly MDS feedback meetings to decide the next updates.

Designed 40+ different components with all the possible variations to provide designers the maximum flexibility

Faciliated collaborative sessions with cross-functional teams to define issues based on weather performance or improvement related

Planned and orchestrated multiple design initiatives throughout the project lifecycle

Collaborated with multiple stakeholders and cross-functional teams from the ideation to QA

Provided several trainings and workshops to keep stakeholders and users in the loop with the latest updates.

Using previous marketing pages, I began transforming all key assets into elements and components that can be used globally while maintaining the flexibility of these components (accessibility, localization, mobility, etc.).

Later in the process, I created template pages to ensure the components were visually aligned and readily available to the design team via the Library. This allowed the design team to quickly construct consistent marketing web pages using pre-made, editable and flexible components.

Reduced build time, from Eng > Design > Web

50%

Reusable, customizable, scalable components

40+

Global update can apply 100s pages

1

Tests running at the time · 55 completed

41

Creative marketing central hub for where brand guidelines, building blocks, and components live. This internal library is the source of truth for design, web, and engineering teams.

Twice-a-year, SurveyMonkey asks employees to select 3-5 peers to request feedback from, on their behalf, through the Feedback Survey Tool. Here's some feedback received from my peers for the design system collaboration.

Kwantae helped us to:

• Design numerous components for MP & Landing pages, solutions microsites (Audience, CX, Engage, TechValidate), Customer Stories campaign, Concept Testing pages, etc.
• Re-use existing components for new pages and add additional controls where needed.
• Re-imagine controls for the majority of components and settings for margins and paddings to enable better control over pages.
• Update existing designs to make sure components work better with different amount of content and render properly at various breakpoints.
• Save a ton of time for engineers and QA by providing clear requirements in Jira, updating mockups in Zeplin, and communicating efficiently on Slack and in person.

Kwantae is a fabulous team partner. He’s calm under pressure and dedicated to his work. His friendly demeanor, superb creativity and out-of-the-box thinking make him a pleasure to work with. Keep up the great work!

As the owner of MDS designs and improvements, Kwantae has done a great job as a cross-functional partner between Web, Engineering, Brand, and Product. His work on the MDS Library project (from building an explanatory deck to helping with content), interest in data, and willingness to learn the ticket filing/Engineering process help us to justify decisions and collaborate more easily.

Kwantae is dependable, patient, user-focused and really gets that we want to keep CMS beautiful and efficient. He's a wonderful partner to content eng and we rely on him to keep the team's impact growing.